Struggling to LaunchYour Business Idea?You're Not Alone.
Support to turn your idea into a revenue-generating business, no matter where life finds you.
Global community Local chapters Built for real life
Real People. Real Progress.
Chris.
Founder
"The UnderdogX programme – what a way to drive action! Over the last 10 weeks, I’ve challenged myself in ways I never expected. A huge thank you to the team. This programme may be free, but the value is immense. If you're considering it, get involved in the next cohort!"
Ion.
Founder
"Underdog is the BEST programme for individuals who want to build a successful business. What they are building here is truly special, and as they say: "Better done than perfect", so if you want to launch a business, don't overthink it and trust the Underdog process, because it works!"
Simon.
Founder
"Joining Underdog has been a super valuable experience for my startup (even as a 2nd time founder). Their guidance, process, tools, and one-on-one consultations have provided valuable insights and practical strategies. Highly recommend it to anyone no matter their experience."
A Proven Approach for Real People With Real Lives
We've helped hundreds of founders launch successful businesses from scratch, all while balancing life's demands.
Sell Before You Build
We help you sell before you build, so you're not guessing. Get real validation through customers, not theory.
Action Over Theory
Our method cuts through the noise: validate your idea through action, not theory. Build momentum with real steps.
Built For Real Life
Built to support people with jobs, kids, studies, or limited time. Your life doesn't stop and neither does your progress.
"UnderdogX has been a game changer for me and my business. The value of Underdog extends beyond just the content and sessions. It lies in its power to connect founders and build a community."
Lizzie
Cohort 1
Connect Globally, Build Locally
Join a thriving network of founders across 35+ cities worldwide. Share experiences, learn from peers, and grow together.
Join Founders From Around The World
Our community spans across:
- North America & Europe
- Asia & Australia
- Africa & Middle East
- South & Central America
No matter where you are, you'll find a supportive community ready to help you succeed.
Everything You Need to Go From Idea to Revenue
Our completely free programme provides all the tools, community, and expertise you need to build a sustainable business.
Strategic Framework
Our proven step-by-step process guides you from initial idea to market validation and your first paying customers.
- Sales technique canvas
- Customer discovery tools
- Rapid prototype frameworks
Global Community
Connect with like-minded founders in your city and around the world who understand your journey and challenges.
- Local chapter meetings
- Virtual coworking sessions
- Private founder network
Expert Mentorship
Get personalised feedback and guidance from successful entrepreneurs who've been where you want to go.
- Weekly accountability calls
- Expert feedback sessions
- Personalised progress tracking
"This programme has been instrumental for my learnings and growth as a new founder. Not only do they guide you through how to get your first customers, they guide you through the challenges within yourself. I truly feel I have grown as a founder and a person quicker than I could’ve imagined. Thanks Underdog for an incredible 10 weeks!"
Not a Typical Founder? Perfect.
This is for:
- Anyone ready to take the leap
No prior business experience required
- Creatives, side-hustlers, career-switchers
Turn your expertise into a business
- People outside of startup hubs
Access world-class resources from anywhere
- Anyone ready to take the first step on their terms
Build at your own pace with our support
"I never thought I could start a business while studying for an MBA, but UnderdogX showed me how."
Ananya
Cohort 4
10 Weeks. One Powerful Outcome.
Our free programme guides you through every step of building your business - from idea validation to your first customers.
Apply
Apply
Fill out our simple application and tell us about your ideas and goals. We're looking for committed people, not perfect ideas.
Join your local + global cohort
Join your local + global cohort
Get connected to founders in your city and around the world. Build relationships that last beyond the programme.
Follow the guided sprints
Follow the guided sprints
Each week brings focused tasks and clear guidance. No confusion, just consistent progress toward your goals.
Launch and sell
Launch and sell
Get your first customers and revenue, often before you've even built your full product or service.
Keep building with your new network
Keep building with your new network
The end of the cohort is just the beginning of your journey. Stay connected and keep growing together.
Built By Founders, For Founders
We've been in your shoes. Now we're here to help you succeed on your entrepreneurial journey.
Mike
Co-Founder
A seasoned investment banking professional turned venture capitalist and entrepreneur, Mike brings over 15 years' experience in M&A, angel investing, and venture building.
Steve
Co-Founder
An entrepreneur passionate about democratising startup success, Steve has over 12 years' experience launching and leading ventures across various industries.
Want to Lead a Local Chapter?
Help build the entrepreneurial ecosystem in your city. We're looking for passionate leaders to run UnderdogX chapters worldwide.
You've Got Questions. We've Got Straight Answers.
This is Your First Step. Let's Make it Count.
Join hundreds of others turning ideas into real, revenue-generating businesses.
Next cohort starts soon. Don't wait.